7 Reasons Why You Should Use Animated Video

Vignesh SubramanyanMarketingLeave a Comment


As content creators and digital natives, we’re surrounded and often bombarded by the latest trends, tips, tricks, bamboozles and hoodwinks (okay, maybe not those last two). One of the biggest trends in the digital space is the use of video. In the past we’ve blogged about important video marketing statistics, use cases for sales teams and even sharedexamples of training … Read More

How To Use Video To Impact Sales Performance

Vignesh SubramanyanSalesLeave a Comment


Video is increasingly becoming a popular tool for marketers. But more importantly, in those same organizations, video can have a direct impact at multiple stages of the sales process. The key question marketing and sales leaders should ask themselves is: During the buyer’s journey, is your sales team finding it difficult to fully engage prospects or communicate value, which is … Read More

How to Use Video in Content Marketing

Vignesh SubramanyanMarketingLeave a Comment


We’ve all heard the familiar stats that surround video and why they should be used in our marketing efforts: “70% of marketing professionals report that video converts better than any other medium” – Vidyard “65% of executives have visited a vendor’s site after watching a video” – Forbes “When marketers included a video in an email, the click-through rate increased … Read More

The Big List of Video Marketing Statistics from 2015

Vignesh SubramanyanMarketingLeave a Comment


It’s finally 2016! And if you’re like us then your marketing plans are in full swing for the upcoming months. But the question is: is video a part of your marketing efforts for 2016? We think it should be. One of our big focuses for the year is to help our fellow video makers understand why video is an important … Read More

What Is A Storyboard And Why Do You Need One?

Vignesh SubramanyanMarketingLeave a Comment


When you make a video for your business, be it a demo video, a sales video, a training video, or any short online business video, planning is extremely important. One of the most important stages of planning out your video is creating a storyboard. A storyboard is a graphic representation of how your video will unfold, shot by shot. It’s … Read More

How To Add High Quality Voice-Overs to your Video

Vignesh SubramanyanMarketingLeave a Comment


You’ve spent a lot of time perfecting every detail in your video. You have gone through every transition, effect, animation, and a variety of other visual components to ensure brand authenticity and delivery of the right message. But what about the voice-over? If the script is what you say in the video, then the voice-over is how you say it. … Read More

The Guide to Video Embed Codes

Vignesh SubramanyanMarketingLeave a Comment


So you’ve finished creating your video. It’s near the desired length; you have the right message crafted for your target audience — all that’s left is to hit “Publish.” But where do you publish your video and what size should it be? The position and size of your embed is crucial to its performance. Customized embed codes can make it … Read More

35 Snackable Tips For Content Marketing Success

Vignesh SubramanyanMarketingLeave a Comment


We’re constantly inundated with tips, tricks, bamboozles, hoodwinks, flim-flams and more on how we can improve our content. Some of it sticks with us, and the rest just washes away from a daily shock of content. But regardless of your experience coming across such content, there’s one indisputable fact: good content catches your attention. Content that is useful, I mean … Read More

8 Reasons Why You Should Be Using Animated Video

Vignesh SubramanyanMarketingLeave a Comment


52% of marketing professionals worldwide name video as the type of content with the best ROI. – Source We’ve all heard the video marketing pitch: “It’s engaging and fun.” “It converts better than text.” “Executives watch business-related videos and they visit your website after” Just check out some of these numbers: The Top 15 Video Marketing Statistics for 2015 from … Read More

How To Create An Animated Video – A Comprehensive Guide

Vignesh SubramanyanMarketingLeave a Comment


Note: Just a heads up, this is a long read.  “Marketing is no longer about the stuff that you make, but the stories you tell.” – @thisissethsblog Marketing is all about storytelling these days. And video is the preferred medium of choice. After all it’s not hard to see why. 52% of marketing professional worldwide name video as the type … Read More