52% of marketing professionals worldwide name video as the type of content with the best ROI. – Source
We’ve all heard the video marketing pitch:
- “It’s engaging and fun.”
- “It converts better than text.”
- “Executives watch business-related videos and they visit your website after”
Just check out some of these numbers:
With the growing need for content (specifically video content) and the constant challenge of differentiating yourself from the “noise”, marketers are shifting their focus to animated video. Here’s why:
Why You Should Be Using Animated Video
1) Appeals to the senses
The simplest reason for why animated video works is that it appeals to the senses.
After all 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. – Source
Just check out this example:
2) Psychological impact
Do you remember waking up on Saturday mornings, parking yourself in front of the TV to watch your favorite cartoons?
It’s because cartoons were fun and engaging. The same goes for animated videos. We connect emotionally with animated illustrations.
3) Scales with your business
One of the more prominent challenges with content is the constant need to update it. Whether it’s re-recording parts of your product demo or simply making changes to your pricing page, you need to scale your content with your business.
Animated videos are flexible in that way. You can change videos to reflect the latest business needs, keeping it consistent with all the other content you publish.
You’re also free to scale videos as your business grows. Want to create an explainer video as a part of your go-to-market strategy? Easy enough. Need some supporting content for gated content? Not a problem.
Check out this animated video by eDepoze, a cloud-based deposition software company, which drove audience participation with a simple “audition”:
4) Unlimited possibilities
Animated videos come in many different themes. You have whiteboard animations, video infographics and even regular 2D animations. This variety lets you mix and match to create relevant content, but more importantly it creates an unlimited number of possibilities that you can use.
There is no limit to production when it comes to animated videos, except your own imagination.
For example, here’s a video that shows Nikola Tesla pitching his latest invention to Silicon Valley VCs:
5) Cut through the noise
We’ve all heard about the “noise” present in the digital space. Just read this blog post from Mark Schaefer about content shock and its implications.
Businesses need to differentiate themselves from the rest of the crowd, and animated video is a great way to do that. For example, take into account how many job search related blog posts you’ve read on LinkedIn.
Now as a company looking to create content related to job search tips, how do you stand out from that deluge of content? Just follow Snagajob’s lead and make engaging animated videos:
6) De-mystify new things
Learning new things is hard. Introducing new ideas or concepts is even more difficult.
With animated video, explaining new concepts or sharing new ideas doesn’t have to be a challenge. You can build a world around your new idea and captivate your audience with visuals.
This works especially well for abstract concepts. Watch this animated video by Intel on the Internet of Things (IoT):
7) Upgrade your visual content
Create visual content that trumps all other visual content (huh?).
Remember when infographics were latest thing in marketing? Nowadays most infographics are inundated with large amounts of text and seem to lack well-designed visuals.
Leverage animated video by creating video infographics. Add some movement to your data and captivate your audience:
8) It’s cost-effective
This is perhaps the most compelling reason why animated video is a great alternative. It’s cost-effective.
There’s an abundance of video animation platforms that adopt a subscription model, which means your videos can be created for the nominal price of a monthly subscription.
Animated videos, unlike live-action videos, are also cheaper to produce. You don’t need a crew, equipment, actors and expensive props to make animated videos. Everything you need is literally available at the click of a button.
Check out this case study on how TalkRoute made this cost-effective explainer video for their business:
Wrapping it up
Animated videos give you an endless list of options to create content. You can use it nurture leads, visualize abstract concepts or simply deliver a message in an engaging manner.
The point is, marketing is all about telling a story these days, and animated video is the perfect medium to deliver it.
There are tons of platforms out there that can help you make them in a cost-effective, scalable manner. So get out there and start animating!
And if you need some help getting started, here’s a guide on how to create an animated video.
Are you using animated video as a part of your content strategy? Share an example in the comments below.