In this previous post, I had discussed how retailers could use technology to lure shoppers back to retail stores. Nowadays consumers are more inclined to use the Internet and Social Media to gather information before they make a purchase. Although shoppers may come into stores to try on a product, they often tend to use the store as a “showroom”, … Read More
In this previous post, I discussed how the retail landscape has changed since the introduction of online retailers such as Amazon. I highlighted how consumers tend to prefer online shopping because of the wealth of information available to them, which leads to a threat in retail due to ‘showrooming’.
Previously, I discussed some initiatives that Retailers can adopt in order to lure shoppers back into stores. The main idea behind the initiatives was implementing new types of retail technology, which helped diversify and improve the customer experience. As consumers, we tend to prefer the accessibility and wealth of information available online, while also craving the hands-on interactions with products … Read More
Technological advancements are impacting every industry in a profound way. Some of these advancements are felt more in some sectors than others. One such sector that is seeing some advancement, resulting in an improved customer experience, is Retail. The single most important technological advancement that would truly change the future of retail can be summed up in two words: Augmented … Read More