How Can Retailers Combat Showrooming?

Vignesh SubramanyanRetailLeave a Comment

In this previous post, I discussed how the retail landscape has changed since the introduction of online retailers such as Amazon. I highlighted how consumers tend to prefer online shopping because of the wealth of information available to them, which leads to a threat in retail due to ‘showrooming’.

Future of Retail: How to Deliver the Most Ideal Customer Shopping Experience?

Vignesh SubramanyanRetailLeave a Comment

Previously, I discussed some initiatives that Retailers can adopt in order to lure shoppers back into stores. The main idea behind the initiatives was implementing new types of retail technology, which helped diversify and improve the customer experience. As consumers, we tend to prefer the accessibility and wealth of information available online, while also craving the hands-on interactions with products … Read More

The Role of Augmented Reality in the Future of Retail

Vignesh SubramanyanRetailLeave a Comment

Technological advancements are impacting every industry in a profound way. Some of these advancements are felt more in some sectors than others. One such sector that is seeing some advancement, resulting in an improved customer experience, is Retail. The single most important technological advancement that would truly change the future of retail can be summed up in two words: Augmented … Read More