With 93% of marketers now using at least some video for online marketing, sales, or communication purposes and 52% of marketing professionals worldwide naming video as the type of content with the best ROI, brands are devoting resources to making videos in-house.
In 2015, video should be a weighty factor when considering a marketing automation platform. And for those looking at marketing automation platforms — HubSpot should be at or near the top of any evaluation list. But do HubSpot’s offerings meet your business video needs? This guide breaks down the HubSpot’s features and functionalities as they pertain to video.
This is the bar your content has to clear on social: “Are you more interesting to me than my wife?” ~ Jay Baer, Convince and Convert Writing good content is all the rage right now, and rightfully so. In fact, it’s something I struggle with myself. Companies can no longer get away with a lackluster content marketing plan or even … Read More
Facebook has seen quite some changes over the past few months including their News Feed algorithm and growth in video. There have been a lot of conversations around the changes and also how it will affect user behavior on the site. But exactly what new trends can we expect to see from these changes? Check out this video infographic to find out how … Read More
Companies can benefit greatly by maintaining a blog. It helps drive engagement by establishing industry expertise, and can also promote products and generates leads by enhancing the company’s visibility in the market. A survey conducted by Hubspot, a marketing software company, indicates that more companies are adopting a blog and find it to be “critical” and “useful” to their business. … Read More
You have probably heard about the Internet of Things (IoT) in the past few months. IoT is being hailed as the “next big thing”. Given the considerable innovation and deployment of technology in all aspects of our lives, we can appreciate the hype around this topic. Before we can dive deep into how IoT can help us, let’s understand some … Read More
In this previous post, I had discussed how retailers could use technology to lure shoppers back to retail stores. Nowadays consumers are more inclined to use the Internet and Social Media to gather information before they make a purchase. Although shoppers may come into stores to try on a product, they often tend to use the store as a “showroom”, … Read More