How Can Retailers Combat Showrooming?

Vignesh SubramanyanRetailLeave a Comment

In this previous post, I discussed how the retail landscape has changed since the introduction of online retailers such as Amazon. I highlighted how consumers tend to prefer online shopping because of the wealth of information available to them, which leads to a threat in retail due to ‘showrooming’.

Future of Retail: How to Deliver the Most Ideal Customer Shopping Experience?

Vignesh SubramanyanRetailLeave a Comment

Previously, I discussed some initiatives that Retailers can adopt in order to lure shoppers back into stores. The main idea behind the initiatives was implementing new types of retail technology, which helped diversify and improve the customer experience. As consumers, we tend to prefer the accessibility and wealth of information available online, while also craving the hands-on interactions with products … Read More

The Role of Augmented Reality in the Future of Retail

Vignesh SubramanyanRetailLeave a Comment

Technological advancements are impacting every industry in a profound way. Some of these advancements are felt more in some sectors than others. One such sector that is seeing some advancement, resulting in an improved customer experience, is Retail. The single most important technological advancement that would truly change the future of retail can be summed up in two words: Augmented … Read More

Referral Marketing: What Is It And Why Does It Matter?

Vignesh SubramanyanMarketingLeave a Comment

Think about the last product you purchased. I don’t mean a consumable or something you picked up at the checkout line in the supermarket. I’m talking about a product that required careful deliberation. For me it was the BenQ RL2455HM Gaming Monitor. As an avid gamer and seasoned couch potato I was looking to enhance my gaming experience by buying … Read More

6 Reasons Why Twitter is A Great Tool for Social Lead Generation

Vignesh SubramanyanSocialLeave a Comment

Twitter is a great tool for Social lead generation because it allows businesses to monitor conversations in real-time. The ability to interact with their audience in real-time provides marketers the unique opportunity to identify how their message can fit into the context of the conversation. Using Twitter as a tool for social lead generation helps drive powerful connections and raises … Read More

Future of Content Marketing: What Do The Experts Say?

Vignesh SubramanyanMarketingLeave a Comment

Today content has become all-pervasive. From traditional white papers and e-books to six second Vines, content has taken over the marketing space for both B2B and B2C companies. With an increase in the adoption rate of marketers who use content marketing (93 percent, up 2 percent since last year) and an increase in the percent of B2B marketers who consider … Read More

4 Ways To Drive Better Results With Your Content

Vignesh SubramanyanMarketingLeave a Comment

Marketers are increasingly feeling the pressure to create high quality content that fits the context of the audience they are targeting. However, in order to create such content, marketers need to focus on optimizing their content marketing strategy by implementing a few key practices. Below I’ve outlined some of the ways that marketers can create more engaging content that drives … Read More

Importance of Content Marketing for B2B Marketers [Video]

Vignesh SubramanyanMarketing, VideosLeave a Comment

In today’s marketing world, content is becoming extremely important for B2B marketers. This was highlighted in a study conducted by the Content Marketing Institute, which indicates that 73 percent of B2B Marketers are producing more content now than a year ago. The tremendous increase in content can be attributed partially to the explosion and rapid advancement in technology and consumption … Read More