What’s The Hype Around ‘Hyper-Personalization’?

Vignesh SubramanyanMarketingLeave a Comment

By now we have all heard the importance of personalization and how companies can cater their marketing efforts to the individual requirements of their customers. The latest trend however, seems to be focused around hyper-personalization. But what is the difference between hyper-personalization and just plain ol’ regular personalization?