35 Snackable Tips For Content Marketing Success

Vignesh SubramanyanMarketingLeave a Comment

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We’re constantly inundated with tips, tricks, bamboozles, hoodwinks, flim-flams and more on how we can improve our content. Some of it sticks with us, and the rest just washes away from a daily shock of content. But regardless of your experience coming across such content, there’s one indisputable fact: good content catches your attention. Content that is useful, I mean … Read More

8 Reasons Why You Should Be Using Animated Video

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52% of marketing professionals worldwide name video as the type of content with the best ROI. – Source We’ve all heard the video marketing pitch: “It’s engaging and fun.” “It converts better than text.” “Executives watch business-related videos and they visit your website after” Just check out some of these numbers: The Top 15 Video Marketing Statistics for 2015 from … Read More

How To Create An Animated Video – A Comprehensive Guide

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Note: Just a heads up, this is a long read.  “Marketing is no longer about the stuff that you make, but the stories you tell.” – @thisissethsblog Marketing is all about storytelling these days. And video is the preferred medium of choice. After all it’s not hard to see why. 52% of marketing professional worldwide name video as the type … Read More

The Comprehensive Guide to HubSpot’s Video Features

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In 2015, video should be a weighty factor when considering a marketing automation platform. And for those looking at marketing automation platforms — HubSpot should be at or near the top of any evaluation list. But do HubSpot’s offerings meet your business video needs? This guide breaks down the HubSpot’s features and functionalities as they pertain to video.

3 Simple Tips To Make Your Content Great

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This is the bar your content has to clear on social: “Are you more interesting to me than my wife?”  ~ Jay Baer, Convince and Convert Writing good content is all the rage right now, and rightfully so. In fact, it’s something I struggle with myself. Companies can no longer get away with a lackluster content marketing plan or even … Read More

50 Tweetable Tips On How Companies Can Drive Engagement With Blogs

Vignesh SubramanyanMarketingLeave a Comment

Companies can benefit greatly by maintaining a blog. It helps drive engagement by establishing industry expertise, and can also promote products and generates leads by enhancing the company’s visibility in the market. A survey conducted by Hubspot, a marketing software company, indicates that more companies are adopting a blog and find it to be “critical” and “useful” to their business. … Read More

Future of Content Marketing: What Do The Experts Say?

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Today content has become all-pervasive. From traditional white papers and e-books to six second Vines, content has taken over the marketing space for both B2B and B2C companies. With an increase in the adoption rate of marketers who use content marketing (93 percent, up 2 percent since last year) and an increase in the percent of B2B marketers who consider … Read More

4 Ways To Drive Better Results With Your Content

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Marketers are increasingly feeling the pressure to create high quality content that fits the context of the audience they are targeting. However, in order to create such content, marketers need to focus on optimizing their content marketing strategy by implementing a few key practices. Below I’ve outlined some of the ways that marketers can create more engaging content that drives … Read More

Importance of Content Marketing for B2B Marketers [Video]

Vignesh SubramanyanMarketing, VideosLeave a Comment

In today’s marketing world, content is becoming extremely important for B2B marketers. This was highlighted in a study conducted by the Content Marketing Institute, which indicates that 73 percent of B2B Marketers are producing more content now than a year ago. The tremendous increase in content can be attributed partially to the explosion and rapid advancement in technology and consumption … Read More